SEARCH ENGINE MARKETING – SEM
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.
Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC (Pay Per Click) advertising is non-intrusive and does not interrupt their tasks.
Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.
SEM
-
1
1 Intro to SEM -
2
2 SEM fundamentals and concepts
-
3
3 Why should you use SEM
-
4
4 AdWords How to get started
-
5
5 AdWords Budgets and bid strategies
-
6
6 AdWords Creating ad groups with keywords
-
7
7 AdWords Creating ads for your campaign
-
8
8 Facebook Ads How to get started
-
9
9 Facebook Ads Creating your campaign
-
10
10 Facebook Ads Setting up your audience
-
11
11 Facebook Ads Creating your ads
-
12
12 Closing thoughts
Be the first to add a review.
Please, login to leave a review
Related Courses
DIGITAL MARKETING
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their pro...
Free
DIGITAL MARKETING
Copywriting is a legal action protected by government law that grants a creator of an original piece the exclusive rights to that piece and its dis...
Free
DIGITAL MARKETING
Adobe After Effects is a 2.5D animation software used for animation, visual effects, and motion picture compositing. After Effects is used in film,...
Free
