COPYWRITING
Copywriting is a legal action protected by government law that grants a creator of an original piece the exclusive rights to that piece and its distribution. This protects their work and enables the creator of “intellectual goods” to receive monetary return for their work.
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1Welcome and how to get the most out of this course
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21 Warren Buffet's copywriting secret
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32 The role of emotion even in the B2B environment
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43 What every brat knows and copywriters forget needs wants emotion
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54 Another real life example another switcheroo
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65 Create a persona, or avatar, for consistent, targeted tone of voice
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76 Headlines Eleven ways to create great headlines fast
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87 Call to action
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9Features, benefits and advantages
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101 meet AIDA and really get to know her
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112 B2C sales copywriting, AIDA in real life
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123 Business to Business B2B sales copywriting, with samples
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134 EXERCISE your chance to try AIDA, writing e Shot copy
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145 My version using AIDA
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156 Dressing AIDA
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161 Anatomy of a Press Release
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172 PseudoPress Releases
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183 Understanding keywords the essentials
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194 Keyword Planner
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205 News wires
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216 Forward features
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227 Finding Bloggers
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238 Punch above your weight with a 'Press Room'
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249 Nine copywriting tips to schmooze the media
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251 How to maximise the IMPACT of a case study look and feel
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262 How to STRUCTURE a case study the EASY way
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273 The practicalities of making a case study work
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