MARKETING STRATEGY
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
PART 1
PART 2
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6
1 Intro to building your strategy -
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2 What pain do you solve
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3 Finding the complainy people
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4 DEMO Finding the complainy people
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5 Conversing with the complainy people
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6 Intro to Twitter & why we use it
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12
7 Topicality on Twitter
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8 Competitors on Twitter
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9 Locating forums & like minded communities
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15
10 Messaging on forums
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11 Spreading the word on Slack
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12 The wonderful world of Reddit
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13 Facebook & LinkedIn sharing
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14 Using your network to announce your new business
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15 DEMO Writing an email to your network
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16 Events & meetups
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17 Emerging platforms How to tell which platform is worth trying
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23
You've Done It! 12 Key Takeaways from This Course
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