COPYWRITING
- Description
- Curriculum
- Reviews
Copywriting is a legal action protected by government law that grants a creator of an original piece the exclusive rights to that piece and its distribution. This protects their work and enables the creator of “intellectual goods” to receive monetary return for their work.
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1
Welcome and how to get the most out of this course -
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1 Warren Buffet's copywriting secret
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2 The role of emotion even in the B2B environment
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3 What every brat knows and copywriters forget needs wants emotion
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4 Another real life example another switcheroo
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5 Create a persona, or avatar, for consistent, targeted tone of voice
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6 Headlines Eleven ways to create great headlines fast
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7 Call to action
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Features, benefits and advantages
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1 meet AIDA and really get to know her
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11
2 B2C sales copywriting, AIDA in real life
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12
3 Business to Business B2B sales copywriting, with samples
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13
4 EXERCISE your chance to try AIDA, writing e Shot copy
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5 My version using AIDA
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6 Dressing AIDA
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1 Anatomy of a Press Release
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2 PseudoPress Releases
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3 Understanding keywords the essentials
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4 Keyword Planner
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5 News wires
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6 Forward features
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7 Finding Bloggers
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8 Punch above your weight with a 'Press Room'
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9 Nine copywriting tips to schmooze the media
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25
1 How to maximise the IMPACT of a case study look and feel
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26
2 How to STRUCTURE a case study the EASY way
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27
3 The practicalities of making a case study work
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Course details
Duration
2 HOURS 24 MINUTES
Lectures
27
Level
Intermediate
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